As the Marketing Manager for the Investor Education team, Trafton is tasked with recruiting top seed stage investors for 500's VC Unlocked programs. He is responsible for driving and implementing the team’s marketing strategy, with an emphasis on webinars and content for early stage investors.
Before joining 500 Startups, Trafton worked as the San Francisco marketing lead for Velocity, a restaurant payments and booking app. Prior to that, he worked at Yahoo in product marketing roles across the organization, including Yahoo Finance, Mail, and News. He began his career in Silicon Valley in public relations, working at a boutique agency advising tech clients like McAfee, Coupa, and PayPal on communication strategy. He has a BA in History from Colgate University.